THE ORIGINAL
Service Menu
Bold, illustrated menu design that stops tourists mid-stride and turns curiosity into bookings.
Client: The Original City Tour
My Role: Creative Direction and Design
Fresh, innovative design for a street-sales classic. This double-sided menu was built to Attract, Engage, Convert, and Endure.
A playful, eye-catching design that demands attention. It sparks curiosity, draws people in, and turns a passing glance into genuine interest.
Brief:
Design a professional, high-impact service menu for Krakow’s competitive city-center sightseeing market — one that instantly grabs attention, clearly communicates the offer, and turns street-level sales into an easy ride.
Outcome:
Achieved over 12% sales growth in the first year, boosted employee morale, and earned strong praise from industry insiders.
Process:
I shadowed the sales team in action to see how boards were actually used, noting where they failed to make tourists stop. Conversations with staff revealed that the moment a passerby paused for a chat, conversion rates jumped dramatically. Observing competitors and tourist behaviour on-site showed me the visual noise we’d be fighting against.