Designing a Smarter Unboxing Experience
Elevating a milestone product launch through strategic, detail-driven packaging design.
Stakeholder:
Helcim Marketing, 2023
My Role:
Visual Direction, Packaging Structure and Layout Design
Outcome:
A brand-cohesive sleeve and refined box structure, making every unboxing feel sleek, tech-driven, and unmistakably on-brand.
Process:
I started by redesigning the sleeve layout of the previously used packaging. Then I spotted an opportunity to improve the internal structure, pitched it to leadership, and got it approved. From there, I explored layout and structure options through sketches, improvised cardboard mock-ups, and locally printed stock models. The final redesign placed all accessories beneath the terminal, creating clean white space around it for a sleek, modern presentation with the product front and center.
Working through multiple feedback rounds with marketing and design leads, I developed mood boards exploring color and terminal visuals, leading to an all-brand-color gradient front and a 1:1 scaled product render placed directly over the actual terminal for a continuous visual experience. I collaborated with the logistics team and produced explanatory videos and visuals for the production team in China to ensure both structural and visual precision.
Credits:
Smart Terminal Renders - Manpreet Singh
Icons - Gina Gong
Device image is scaled 1:1 and aligned over the actual terminal for seamless visual continuity, with intentional white space giving the unboxing a clean, premium feel.
Powered-on terminal in imagery for an instantly “ready to deliver” feel.
Gradient is built from four of Helcim’s five core colors—Peach, Yellow, Purple, and Grape—to tie directly to the brand and infuse the packaging with its energy and tone.
Icons designed by Gina Gong
Typography, iconography, and layout are aligned with Helcim’s established brand guidelines.
Accessory placement redesigned to highlight the Terminal before the accessories are revealed.
One of ther sketches from the planning phase
Precisely sized accessory boxes act as both a level and structural support for the terminal.
Leveling the culprit - Attempt number 1
