Justin Havre Stands Alone
A bold rebrand built to survive the brokerage break and own the local market.
Client:
Justin Havre Real Estate Team, 2024
Brief:
Create a standalone brand identity for the Justin Havre Real Estate Team prior to leaving RE/MAX. Ensure compliance with new brokerage design requirements, maintain nearly two decades of visual recognition, and deliver a system that works seamlessly across print and digital and connects with target audience: home sellers and buyers.
My Role:
Creative Direction and Design
Outcome:
A unified identity that helped preserve and grow brand recognition, setting the stage for successful campaigns and contributing to a 15% sales increase and ~60% agent growth within the first year.
Process:
With just three weeks before the brokerage transition, I led a three-day wordmark design sprint with the JHRET marketing team to replace the RE/MAX logo across all materials. Set on block-shaped wordmark for stronger distant recognition, refreshed the palette to blue-dominant for familiarity without imitation, set Fira Sans as the versatile brand typeface, and codified two rules — no all-caps, and one red element per layout so it becomes a true focal point.
Big or small, the logo is easy to spot and read.
Kerning stacked wordmark can be tricky, requiring precise control of both horizontal and vertical spacing.
Used a familiar yet twisted palette to reignite brand awareness under threat. Magenta-rich navy and blue keep the overall balance on the warm side.
With its wide range of weights and widths, professional yet approachable Fira Sans is a masterpiece of versatility.
As expected from a perfect typeface, it works everywhere — from editorials and digital ads to signs and… the largest outdoor banner in Alberta?
The eXp brokerage requires its logo on all advertising. I designed multiple brand–brokerage lockups to fit any layout the marketing team or agents might face.
Despite its corporate character, the brand holds strong potential for engaging, creative advertising.
Concept ad strategy built to reinforce the brand slogan,
Concept ad strategy built to attract home-sellers.