Brand-New Trim for
JK Landscaping
Nature-inspired identity and a friendly website built to convert quality-driven homeowners.
Client:
JK Landscaping, 2025
Brief:
With 25 years of trusted service, JK Landscaping had a strong reputation but no visual identity to match.
The goal: build a dynamic, confident brand grounded in experience and appealing to quality-driven homeowners who value long-term, reliable service over the lowest price.
My Role:
Art Direction, Design, Website Build
Outcome:
~9% client growth since launch, a fresh, consistent identity that stands out locally, and a credibility-reinforcing digital presence.
Visit JKINC.ORG
Process:
To create a scalable brand, I shortened the name to “JK” and designed a bold, flexible logo signaling presence and control. I chose a nature-inspired, undisturbing palette to convey hands-on reliability and calm professionalism while balancing vibrancy with composure. I paired it with the Figtree typeface for its readability and friendly tone, and used plainspoken copy and large font sizes to ensure accessibility for older audiences.
Shortened name to JK and built a bold, flexible mark that scales from truck livery to favicon without losing it’s edge.
Dropping ‘Landscaping’ from the name allowed the brand to tell a consistent story regardless of the service promoted.
“Near, far, wherever you are”
Custom geometric lettering designed for flexibility and impact. The J doubles as a checkmark for a job well done, its forward skew reflecting time-efficient service.
Vibrant, nature-inspired palette reflecting the four seasons ensures high outdoor visibility, even on the smallest surfaces.
Brand typeface: Figtree — a highly readable, versatile sans-serif with a friendly tone that feels inclusive and supports older audiences.
Orange jacket for winter contrast against snow; green for the other seasons.
Embroidery and print applications showcase the logo’s versatility.
Concept ad created to showcase the brand’s powerful marketing potential.